Strategy and Success Factors of Business Schools 2016 ebook
Strategy and Success Factors of Business Schools 2016 ebook

Strategy and Success Factors of Business Schools 2016.cAnne Kathrin Adam
Strategy and Success Factors of Business Schools 2016
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Author: Anne Kathrin Adam
Page Count: 281 pages
Published Date: 25 Jul 2016
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication Country: Germany
Language: English
Type: Pdf
ISBN: 9783658145187
File size: 31 Mb
Download Link: strategy and success factors of business schools 2016
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Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

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